Choose the unit for each metric
One row in searches is one search. Count all rows for searches and distinct non-missing user_id values for known_users. A person may use several devices, so adding device-level unique users does not give a global unique-user total.
| index | device | user |
|---|---|---|
| 0 | A | 7 |
| 1 | A | 7 |
| 2 | A | NA |
| 3 | B | 9 |
| index | device | searches | known_users |
|---|---|---|---|
| 0 | A | 3 | 1 |
| 1 | B | 1 | 1 |