Data Science MasterClass (September) | 6 seats left

Declining Users on Facebook

Declining Users on Facebook

Problem

Duration: 20 Minutes
Difficulty: Medium

An interviewer at Facebook asked:

On Facebook, a new sign-up flow is launched, requiring more profile information. AB test results show that the percentage of people that add more profile information increased by 10%. However, the 7-day retention decreased by 4%. 

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