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[Apple] Marketing Mix Modeling on iPhone Sales

[Apple] Marketing Mix Modeling on iPhone Sales

Problem 🎯

An interviewer at Apple asked:

Assume you are a marketing data scientist at Apple and there’s a major product launch, say iPhone 13, in the upcoming quarter. Concurrently, Apple has ongoing TV commercials, online campaigns, and in-store promotions. Given a fixed advertising budget, how would you distribute this across multiple promotion channels?

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