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[Instacart] Free Delivery Opportunity Sizing

[Instacart] Free Delivery Opportunity Sizing

Problem 🎯

An interviewer at Instacart asked:

If Instacart introduced a subscription model called “Instacart+” at $9.99/month, offering free deliveries on orders over $35, early access to promotions, and exclusive member discounts, what would be the financial impact for Instacart in the first year?

Tips💡

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