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[Meta] Decreasing User Retention After Sign-Ups

Problem

On Facebook, a new sign-up flow is launched, requiring more profile information. AB test results show that the percentage of people that add more profile information increased by 10%. However, the 7-day retention decreased by 4%. 

  1. How would you investigate the sign-up and engagement metrics moving in opposite directions?
  2. What is your recommendation to the product manager?

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