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[Uber] Measure the Impact of Super Bowl Ads

Problem

Suppose Uber took out a Superbowl Ad, how would you measure if the Ad was a success?

Tips

First of all, recognize that this problem involves two steps. First, using product and business sense, determine the success metric, which usually aligns with the North Star metric of the business. Secondly, use the appropriate statistical technique to measure the impact on the Ad. For an additional tip, read the...

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