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Case-In-Point

1
Introduction
What Is a Data Science Case?
Effective Case Response
4
Case Assessment
Preparation Strategy
Lyft Example

[Marketing] Measuring Marketing Performance
[Machine Learning] Regression Modeling Framework
[Marketing] Marketing Mix Modeling - Part 2
[Marketing] Marketing Mix Modeling - Part 1
[Marketing] Attribution Modeling
[Applied Statistics] Survey Weighting

[Meta] Parents on Facebook
[Meta] Revenue Analytics on Facebook Games
[Amazon] Evaluate Variance
4
[Meta] Distribution of False Positives
[Meta] Distribution of Comments

[Lyft] Measuring Driver Satisfaction
[Uber] Rideshare Engagement
3
[LinkedIn] Engagement Increased, but Revenue Decreased
[LinkedIn] Estimating Business Travelers
[Netflix] Improve Conversions
[Netflix] Long-Term Metric
[Instagram] Measure Success on Stories
[Meta] Measuring Performance of News Feed
[Meta] Decreasing User Retention After Sign-Ups
[Meta] Facebook Groups
[Meta] P-Value > Significance Level (Alpha)
[Meta] Measuring Spam on Facebook
[Instacart] Measure Active Users
[Google] Search Metric Shifts

[Hotel Tonight] Metric Change
[Uber] Incentivizing Inactive Users on Uber Eats
[Netflix] Video Preview
[Meta] How would you improve Facebook Messenger?
[Instacart] Statistical Parameters in AB Testing
[Google] Peeking at the P-Value
[Google] How would you improve Google Maps?
[Uber Eats] Measure Long-Term Effects
[LinkedIn] Should LinkedIn Have Videos?
[LinkedIn] Premium Subscription Funnel
[Amazon] Change Declined After Launch
[Amazon] AB Testing Multiple Changes

[Amazon] Estimate Customer Lifetime Value
[Redfin] Pricing Optimization
[Apple] Meaningful Customer Segmentation
[LinkedIn] Salary Estimation
[LinkedIn] Optimize Email Campaigns
[Meta] Fraud Features
[Meta] Optimize Cold Sales Calls
[Amazon] Detect Fraudulent Users
[Amazon] Sales Forecasting
[Google] Forecast Airline Ticket Prices

[Meta] Portal Launch Opportunity Sizing
[Instacart] Free Delivery Opportunity Sizing

[Apple] Marketing Mix Modeling on iPhone Sales
[CVS] Marketing Outreach Experiment
[Uber] Measure the Impact of Super Bowl Ads
[LinkedIn] Email Conversions

[BCG Gamma] Customer Satisfaction Survey
[AWS] Propensity Modeling
[McKinsey] Employee Attrition

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Case Assessment

Dan LeeDS/ML Instructor | Ex. Googler

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